Over four years ago the venerable Virgin brand opened its first Virgin Hotel in downtown Chicago. While it has taken longer than promised, their expansion is now underway. A Virgin Hotel opened earlier this year in San Francisco and a Dallas location is expected to open in December.
Virgin Hotels are completely in line with the brand’s trend of differentiating from the competition through unique service offerings with style and sass. Each “chamber,” as they call it, has an unusual layout – essentially a dressing room/closet/bathroom combined into one large space, separated by a sliding door from your living/sleeping space. They offer app-based access to guest services, TV controls and more and deliver value by not charging for wifi (without the need to join their loyalty program) and having street prices for the minibar drinks and snacks. Add in their customary splashes of red alongside very friendly staff and Virgin Hotels are well worth the price.
Planned openings for 2020 include Nashville, New York City and Las Vegas.